How Amazon Wholesale Works
The easiest path to growing a real Amazon FBA wholesale business — six steps, start to scale. Scroll down to follow the route.
Build Your Foundation
Before you ever reach out to a supplier, get your business foundation right. Our proven setup guide is built to maximize your approval odds with wholesale vendors from day one.
Open Wholesale Accounts
Reach out to vetted, authorized distributors and brands, open your wholesale accounts, and start pulling their full product catalogs.
Scan & Catalog Everything
Run every supplier's catalog through the UPC Scanner in Apex Green and keep the profitable matches in your Master Catalog, ready to price and order.
Filter & Build Purchase Orders
Set your profitability filters and turn your best finds into real purchase orders — ready to send with confidence.
Price It With a Floor Underneath
Apex Gold works out each listing's break-even from the costs you just recorded and shows you the price your strategy implies — previewed before anything moves. Gold is in beta; keep an eye on Seller Central while you get started.
Restock & Scale at Your Pace
Once inventory starts moving, use the Restock Purchase Order Builder to rinse and repeat. Scale slow and steady, or aggressive and fast — it's entirely up to you.
Ready to Get Started?
Everything you just saw is already built into Apex — jump in and start your first deal today.