MODULE 01
The Game
What the business actually is.
A walkthrough of Apex, how wholesale works, and the checklist of what to have in place before you spend anything. Three videos.
3 videos
APEXAPPLICATIONSStart free APEX UNIVERSITY · FREE COURSE
From zero to
Amazon hero.
The wholesale business, taught in nine videos.
Free inside Apex University. No card, no plan.
9 videosAcross four modules
Zero to first orderSuppliers, research, purchasing
Free accountNo card. Nothing to cancel.
FROM STEFANO
Nobody starts
knowing how this works.
Wholesale is not complicated, but it is specific. There is an order to it, and most people meet the steps out of order, hunting products before they can open an account, or planning an order before they know whether they are allowed to sell it.
“Where do I even find real suppliers?”
“How do I know what is worth buying?”
“What do I do once the stock arrives?”
So we filmed the answers in the order you actually need them, and put them inside Apex where the tools they describe already live. It costs nothing to watch.
Watch it, and you will know what the business asks of you before you spend anything on it. That seemed like the right thing to give away.
StefanoFounder, Apex Applications
THE CURRICULUM
Four modules.
Zero to your first order.
In the order you need them.
MODULE 02
Suppliers
How to be taken seriously.
Setting yourself up so distributors open an account for you, and where to look for suppliers worth contacting in the first place. Two videos.
2 videosMODULE 03
Product Research
Deciding what is worth buying.
Running a supplier's catalogue through the UPC Scanner, and working backwards from a brand to the products behind it. Two videos.
2 videosMODULE 04
Purchasing
Placing and repeating the order.
Turning research into a purchase order, and restocking what sells without starting the process over. Two videos.
2 videosA fifth module, Getting Started, is being filmed and is empty in your account until it lands. Supplier acceptance and terms vary, and Amazon decides selling approvals.
Taught inside the software.
Not a course that talks about tools it cannot show you.
The scanner, the purchase order builder and the analytics in these videos are the ones in your account. Watch a module, then open the screen it just showed you.
Start the Free CourseThe software the course is taught in.
What you will know
by the end.
Five things you cannot start without.
- What the wholesale model is, and what it asks of you.
- How to set yourself up so distributors open an account.
- Where to look for suppliers worth contacting.
- How to read a supplier catalogue and find what is worth buying.
- How to place a purchase order, and restock what sells.
YOUR NEXT STEP
Start the course.
It costs nothing.
Create a free Apex account and Apex University opens straight away. The Review Booster and three UPC scans come with it.
No card is taken. There is no trial to run out, and nothing to cancel.
Your free account includes
- Apex UniversityNine videos, four modules, from zero to your first order.
- Review BoosterAutomated Amazon review requests on eligible orders.
- 3 UPC scansRun a supplier list through the scanner and see it work.
Takes about a minute. No card required. Already enrolled? Log in.
The course and these tools are free. The rest of the Apex software is on a paid plan.
A few things
you might be wondering.
Is the course really free?
Yes. Create an account and Apex University opens. No card, no plan, nothing to cancel. The Review Booster and three UPC scans come with the same free account. The paid plans exist for the rest of the software, not for the course.
Do I need to be selling already?
No. The first module starts before your first order: what the business is, what suppliers expect, and what to have ready. If you are already selling, start at Suppliers or Product Research instead.
How long is it?
Nine videos across four modules, watchable in an evening. A fifth module, Getting Started, is being filmed and appears in your account when it lands.
Will this guarantee I get approved or make money?
No, and nothing that says otherwise is telling you the truth. Each supplier sets its own account requirements, Amazon decides selling approvals, and what you earn depends on what you buy. The course teaches the process, not an outcome.
What happens after I watch it?
You keep the account. If you want the software the course demonstrates, the scanner, purchase orders and analytics, that is a paid plan, and you can start one whenever it makes sense. Nothing expires if you don't.
AFTER THE FREE COURSE
The Keepa Playbook,
and a head start with it.
The course teaches you to read a listing. The playbook is the worksheets you fill in while you do it: the roadmap, the profit maths, the supplier script and the purchase order. It comes in the $29 Starter Bundle, alongside the software and the suppliers to use it on.
APEX UNIVERSITY
The Wholesale Roadmap
A simple 3-step path from finding products to getting them into Amazon's warehouses.
- 1Find ProductsIdentify in-demand brands and profitable opportunities.
- 2Source from SuppliersGet approved and negotiate terms.
- 3Send to AmazonCreate a purchase order and ship to fulfilment centres.
APEX UNIVERSITY
Your First Product Analysis
Use a simple framework to evaluate if a product is worth buying.
| Selling Price | $29.99 |
|---|---|
| Total Fees | $10.25 |
| Landed Cost | $8.50 |
| Estimated Profit | $11.24 |
| Profit Margin | 37% |
APEX UNIVERSITY
Find Real Suppliers
How to get approved with legitimate distributors and start building relationships.
- 1Identify DistributorsBrand websites, trade shows and distributor directories.
- 2Reach OutSend a professional inquiry and request an account.
- 3Get ApprovedProvide your business information and start ordering.
APEX UNIVERSITY
Build Your First Purchase Order
Turn your research into a real order with a professional purchase order.
| Item | SKU | Qty | Unit | Total |
|---|---|---|---|---|
| Product A | SKU-001 | 24 | $8.50 | $204.00 |
| Product B | SKU-002 | 12 | $12.00 | $144.00 |
| Product C | SKU-003 | 24 | $6.75 | $162.00 |
| Total | $510.00 | |||
- Extended trial of Apex Black, Blue & Green
- 3 vetted US wholesale suppliers
- Review Booster, free for life
- The Ungating SOP
Instant access, one-time payment. The free course stays free either way.