Best software for Amazon wholesale sellers: how to choose, and what a stack costs

This guide is for sellers who are ready to pay for software and want to spend that money well. It walks through each job wholesale software has to do, what to look for, which tools do just that job and what they charge, and where Apex fits. Then it adds up a full stack, so you can compare like with like.

If you're still deciding whether wholesale is for you, you don't need any of this yet. Start with the roadmap and the tools page, and come back when your first price list lands.

Do you need paid software yet?

Probably not on day one. Most of what a new seller needs is knowledge, a business setup and a supplier who will say yes. Software helps once there's a volume of work to do, and in wholesale that volume shows up at predictable points.

One thing to settle before you connect anything. Most seller software reads your sales, fees and inventory through Amazon's APIs. Amazon's pricing page lists "Sell with apps and APIs" among the features of the Professional selling plan, so plan on being on Professional before you pay for tools that need to connect to your account. The fee itself is explained in Amazon FBA fees explained.

The stack at a glance: one tool per job, and its price

Each row names one tool that sellers buy for that job on its own, with its entry price as its pricing page showed it when we last checked. The last row is a job Apex doesn't do, there so the picture is complete. The sections after the table go through each job in detail, with other options.

Two more jobs sit around the six: checking one product at a time, and prep and shipments. They have their own section below.

Job 1: Scanning supplier price lists

This is the job that makes wholesale software worth paying for. A distributor's price list is a spreadsheet of barcodes, descriptions, case packs and unit costs, often thousands of lines long. Checking each line against Amazon by hand takes days, and most lines aren't worth buying. A scanner matches each barcode to its Amazon listing and works out what you'd make.

What to look for:

• Matching by UPC or EAN, with case packs handled. A barcode for one unit can match a listing for a 3-pack, and a profit figure that ignores the difference is wrong. Check how the tool shows bundles and pack sizes.
• Profit with real fees. The scan should use Amazon's referral fee and the FBA fee for each product's size, plus your own inbound shipping and prep, at the price the Buy Box is actually selling for.
• Filters that match how you buy. Sales rank, how many sellers use FBA, whether Amazon sells the product itself, and hazmat and meltable flags.
• A monthly allowance that fits your lists. Tools count scans or lines per month. Compare that number with the size of the lists your suppliers actually send.
• What happens next. Can the products you pick go straight onto a purchase order, or do they leave as an export you retype somewhere else?

Who does just this job. Scan Unlimited has a no-cost tier for one file a month of up to 10,000 products, and its Unlimited plan is $70 a month, or $60 a month on its annual plan, for any number of files of up to 100,000 products each. Seller Assistant includes a Price List Analyzer: 3,000 product scans a month at $29.99, or 150,000 at $79.99. Rocket Source is another bulk scanner; check its pricing page for current plans.

In Apex. Apex Green does this on every plan. You upload the list, pick the supplier and map the barcode and cost columns, and Apex matches the codes against 122M+ products in the background. Each match comes back with landed cost, Amazon price, fees, profit at the Buy Box, ROI, margin, sales rank, seller count, whether Amazon is on the listing, and hazmat and meltable flags. Beginner scans up to 2 price lists a month, and the plan table further down has every plan's allowance.

Where it stops. Matching against a big catalog isn't the same as fresh numbers on every product. Prices, ranks and offers refresh for the products sellers track, so a product nobody tracks can show older figures until it's refreshed. Check the live listing before you order. Our guide to analyzing a supplier price list has the ten checks for every line, with or without software.

Job 2: Purchase orders and landed cost

Once you know what to buy, the order has to go to the supplier, and what each unit really cost you has to reach your books. Landed cost is the number that matters: what you paid the supplier plus inbound freight and prep, spread over the units. Profit worked out on the supplier's price alone looks better than it is.

Most sellers start this job in a spreadsheet, and it works for a while. Stef describes the problem with that in his walkthrough lesson.

"The thing about Google Sheets is, yeah, they might be organized, but are the numbers changing in real time based on the current events happening on Amazon?"

That's from Stef's lesson on the Apex walkthrough, 10:01, filmed on an older version of Apex. His point: a sheet of your best products from every supplier goes stale the day Amazon's prices and ranks move, and nothing in it tells you.

What to look for:

• Orders built from the products you approved, not retyped from a scan into a separate form.
• Supplier details on each order: case packs, minimum order, lead time and your rep's contact.
• Landed cost and projected profit per line, before you send the order, so you can cut a line that doesn't work.
• Costs that flow into profit. When the order is placed, its unit costs should become your cost of goods, without a second round of typing.
• A record you can find later. If Amazon ever asks where your inventory came from, the supplier's invoice is your answer, so keep each one with the order it belongs to. Protecting your account covers what to keep.

Who does just this job. Seller Assistant includes purchase orders: 3 on its $29.99 plan and unlimited on its $79.99 plan. Third-Party Profits lists purchase order creation on both of its plans, from $67 a month. sellerboard lets you plan purchase orders inside its inventory management, which its pricing table includes from the $19 Standard plan.

In Apex. Apex Blue builds purchase orders from your product database or straight from a scan, with landed cost, projected revenue, profit and ROI on each one. When you submit an order, its unit costs become the cost of goods for those products, and a cost you type yourself always wins. Supplier records keep reps, minimums and lead times in one place. Purchase orders come with every plan, and the plan table shows the extras that differ.

When you're ready to place one, your first wholesale order walks through sizing and checking it.

Job 3: Profit and loss, and knowing when to reorder

Seller Central's reports are built around your sales and what Amazon charged. Your true profit also needs what you paid your supplier, what freight and prep cost, and what you spend each month on software and help, and most of that lives outside Amazon. A profit report joins those up.

What to look for:

• Orders, refunds and Amazon's fees synced automatically from your seller account.
• Cost of goods by date. Your unit cost changes between orders, and the report should use the cost that applied to each sale.
• Room for the rest of your costs: inbound shipping, prep, and operating expenses like subscriptions and virtual assistants.
• A statement by day, week or month, so you can see a bad week before it becomes a bad quarter.

Restocking is the other half of this job. In wholesale, much of the profit comes from reordering the products that already sell, at the right time.

"You cannot always be calculating this on pen and paper, on spreadsheets."

That's from Stef's lesson Restocking, at 6:16. He's talking about working out reorders across every active product from several suppliers, where each one sells at its own pace. A restock view should use your sales velocity, the supplier's lead time and your prep days to say what's running low and when to order.

Who does just this job. sellerboard is a profit tool. Its Standard plan is $19 a month for up to 3,000 orders a month and includes inventory management, with alerts before you run short. Its Professional plan, $29 a month, raises the limit to 6,000 orders.

In Apex. Apex Blue has a profit and loss statement by day, week or month, with gross profit and, after the operating expenses you enter, net profit. Its inventory view shows days of stock left and a restock status for each product. Orders, sales, refunds, Amazon fees and FBA inventory sync every few minutes. Product costs, inbound shipping, prep and supplier lead times are yours to enter, though a submitted purchase order fills in unit costs for you.

Where it stops. Profit is only as complete as the costs you enter. A product with no cost shows sales but no true profit. Operating expenses count for the whole store, not split across products, and restock suggestions come from your own stock and sales, so they aren't a demand forecast. Apex isn't accounting software either: talk to your accountant about your books and taxes. For more on the restock side, see Amazon inventory management software.

Job 4: Repricing on shared listings

In wholesale you sell on listings other sellers share, and Amazon picks one offer to feature. Prices move all day, which is why repricers exist. Before you pay for one, know what Amazon already gives you.

Amazon's Automate Pricing changes your prices by rules you set, with a minimum price and an optional maximum. Amazon's page says the tool is included in the Professional selling plan at no extra cost, and that you need an active offer on each product. It also says a lower price alone doesn't make you the Featured Offer: you have to meet its performance requirements too.

What to look for in a paid repricer:

• A floor from your real numbers. Amazon's tool takes the minimum you type. A better floor is worked out from your landed cost and Amazon's fees, or from the ROI or margin you want, so the repricer can never sell below what the product cost you.
• A preview before prices move, and a log of every change with the reason for it.
• When it acts. Some repricers react the moment a competitor changes price, some run on a schedule, and some change prices only when you tell them to. Ask which, because it changes how you use it.
• Brand rules. If a brand sets a minimum advertised price, you need to see which listings fall below it.
• Listing limits per tier, and whether rule-based and AI strategies are counted separately.

Who does just this job. BQool starts at $25 a month for 1,000 rule-based listings, and its pricing page lists annual prices 10% lower. It's worth trying Amazon's Automate Pricing first, since it comes with the Professional plan.

In Apex. Apex Gold is in beta. The repricer is part of the Pro plan. It sets floors from your cost and Amazon's fees, or from a target ROI, margin or dollar profit, in bulk. It previews what it would change before any price moves, logs every decision in Price Activity, and shows minimum advertised price status by brand.

Where it stops. Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet. So there's no repricing on a schedule while you're away. It's rule-based, not AI, and nobody can promise you the Buy Box or a profit. The floor only stops it pricing below your own numbers.

Job 5: Review requests

Amazon gives every seller a way to ask for a review: the Request a Review button on each order's details page in Seller Central. Amazon's Customer Reviews page describes it. The button is the easy part. Pressing it on every order, one order at a time, is the part nobody keeps up with by hand.

What to look for:

• Amazon's own request, not a custom message. Amazon's rules on buyer messages are strict, and how to automate review requests explains what they allow and when you can ask.
• No choosing who gets asked. The same Customer Reviews page tells sellers not to attempt to influence customer ratings, feedback and reviews. Asking only the buyers you expect to be happy is a way of doing that, so a tool should ask every eligible order the same way.
• A wait you control, a way to leave out listings, and a log of what was sent.
• A monthly allowance that covers your order volume.

Who does this job. Review requests usually come inside bigger suites. Jungle Scout lists review automation from its Growth Accelerator plan at $79 a month, and Helium 10 lists automated review requests on its plans, which start at $129 a month billed monthly. Seller 365, $69 a month for its Standard reseller plan, bundles FeedbackWhiz with InventoryLab and other tools. sellerboard's $19 Standard plan also sends up to 150 follow-up emails or review requests a month.

In Apex. Review Booster, part of Apex Black, sends Amazon's own Request a Review on eligible Amazon.com orders once the wait you choose has passed. You can leave out listings by SKU, and every request is logged. Beginner sends up to 20 requests a month; the plan table has the other plans.

Where it stops. It sends Amazon's standard message and nothing else. It can't write reviews, pick which buyers are asked or promise that anyone leaves one. It works on Amazon.com orders only, and Amazon decides which orders are eligible.

Job 6: A supplier list to work from

No software opens a wholesale account for you. A list of who distributes what saves the first weeks of searching, though, and it's where many sellers start.

What to look for:

• Names you can research before you pay, so you can check a company's website and reputation first.
• Contact details that reach a person in the wholesale or new accounts team, not a general inbox.
• Honesty about fit. Being on a list doesn't mean a company sells to Amazon resellers. You still have to ask, and you still have to qualify.

Who does just this job. Third-Party Profits lists distributor and brand contact lookups on both of its plans, $67 a month for Limited and $197 for Unlimited, alongside a catalog scanner and purchase orders. Trade shows and a careful search are free and still work; Amazon wholesale suppliers covers every method we know.

In Apex. The Distributor Vault lists US wholesale distributors by category. Every name and category on that page is public. Every subscription, trial included, opens 3 US wholesale distributors from the Distributor Vault when it starts and 3 more each month. Yearly billing, on Starter and Pro, opens the whole Vault at once. Apex Green's brand search helps you work back from a brand to its products, and the plan table shows how many brands each plan can search a month. When you're ready to write, start from the distributor email templates.

Around the six: checking one product, and prep

Checking one product at a time. Before you order, you'll look at single listings: the price history, the rank trend, how many sellers there are. Stef's advice on the tool for that is direct.

"Keepa as a mandatory software that will help you analyze each and every product."

That's from Stef's lesson The Checklist, 5:06. In the same breath he calls SellerAmp and RevSeller good extensions to have, but a preference rather than a must. Check Keepa's own site for its current subscription price; we haven't printed one here. SellerAmp starts at $19.95 a month. Amazon's own FBA Revenue Calculator costs nothing, and Amazon says it estimates net profit and margin for FBA and for shipping orders yourself.

On the Apex side, the FBA calculator looks up a listing's fees, Buy Box price and averages: 3 lookups without an account, then sign in with a plan. The profit calculator does the math on numbers you type, with no sign-in. Apex for Amazon Sellers, the Chrome extension, puts profit, fees and monthly sales under the title of Amazon.com product pages. It's free to install, and its numbers open when you finish Apex University. None of these replace Keepa's long price and rank history charts, and we don't claim they do.

Prep and shipments. Many wholesale sellers use a prep center, and tools such as Boxem and InventoryLab, inside Seller 365, handle the shipment side. Boxem's Standard plan, which includes its shipment flow, is $49.99 a month billed monthly. Apex Red keeps shipments, warehouse inventory, prep center messages and prep bills next to the rest of your Apex data. It's in beta and opened by invitation, so starting a plan doesn't switch it on by itself. When your prep center is approved on Apex, Red is free for you. Choosing a prep center comes first either way.

What a full stack costs, added up

Here's one example, built from the entry prices in the table and billed monthly:

• Scan Unlimited's Unlimited plan for price lists: $70
• sellerboard Standard for profit, restock alerts and up to 150 review requests a month: $19
• BQool Basic for repricing: $25

That's $114 a month, before Keepa. Add purchase orders kept in a spreadsheet, the Request a Review button for any orders past sellerboard's 150, and a supplier search you do yourself, and it's a working stack.

Some tools cover several jobs at once. Seller Assistant's $79.99 plan includes its price list analyzer, unlimited purchase orders and a repricer for 250 products. Third-Party Profits bundles scanning, purchase orders and supplier lookups. Seller 365 bundles arbitrage research, InventoryLab, a repricer and FeedbackWhiz.

Apex's plans, for comparison: Beginner is $49.99 a month, Starter is $149 a month and Pro is $299 a month. The repricer isn't on every plan. The repricer is part of the Pro plan. Full details are on the pricing page.

On price alone, a stack of entry tiers can cost less than an Apex plan, and if you only need two of the six jobs, a couple of single-purpose tools may well be the better buy. Two things change the math:

1. Entry tiers have limits. sellerboard's Standard plan counts up to 3,000 orders a month, BQool's Basic plan covers 1,000 rule-based listings, and Seller Assistant's $29.99 plan allows 3 purchase orders. Price the tier you'd actually need in six months, not the cheapest one.
2. Every handoff is work. A product gets checked in one app, ordered from a spreadsheet, costed by hand in a profit tool and repriced in a fourth. Every handoff is a place where a number gets copied wrong or a reorder gets missed. That's the real cost of a stack, and it grows with every supplier you add.

That second point is why Apex exists.

"When I jumped into Amazon, it was a big headache."

That's from Stef's lesson on the Apex walkthrough, 26:22. He lists what made it hard: many suppliers, many catalogs, purchase orders all the time, inventory to watch, reviews to ask for, rules to follow. He built software for his own business first, and Apex grew out of it.

If you're weighing Apex against one specific tool, our comparisons go tool by tool and say where the other one is the better choice.

Which Apex plan covers which job

Every plan scans price lists, builds purchase orders, reports profit and loss, sends review requests and opens Vault contacts. What changes is how much of each you get, and whether the repricer is included. The figures come from Apex's own plan settings.

Every plan starts with a trial, and a card is required to start it. On Starter: 7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then. Yearly billing, where a plan offers it, takes 20% off.

A simple way to pick: Beginner is built for new sellers under $5,000 a month in Amazon sales, and Starter for sellers up to $10,000 a month in Amazon sales. Above that, or when you want the repricer on every listing, look at Pro.

What Apex does not do

Here's where Apex stops.

• Keyword research, PPC and listing optimization. Apex is built for reselling other brands' products, mostly through wholesale. If your business runs on ads and your own listings, tools like Helium 10 and Jungle Scout are built for that, and you'd pair one with Apex or use it instead. Wholesale vs private label explains why the two models need different tools.
• Repricing on its own schedule. Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet.
• Prep and shipments for everyone. Apex Red is in beta and opened by invitation.
• Marketplaces beyond Amazon. Apex works with Amazon only. If you also sell on Walmart or your own store, you'll need another tool for those channels.
• Bookkeeping and taxes. The profit and loss statement tells you how the business is doing. It isn't a tax return, and it doesn't replace an accountant.
• Long price history charts. Apex shows 30, 60 and 90 day Buy Box averages, on the plans marked in the table above, but not a full history chart. Keepa's charts are still worth having.
• Guarantees. No software can promise you the Buy Box, a review, an approval or a profit. Apex works out the numbers; you make the call.

How to judge any seller tool before you pay

Use these questions on any tool, ours included. A tool that solves a problem you're losing real time to, doesn't duplicate something you already pay for, and fits into the rest of your workflow is worth paying for. One that fails those tests usually adds cost without taking work away.

Before you pay for a seller tool

• Which job does it do, and am I doing that job by hand today?
• Does something I already pay for do the same job?
• Does it connect to my Amazon account, and am I on the Professional selling plan it needs?
• Where do my product costs come from, and do they carry into profit without retyping?
• What's the monthly limit on the plan I'd really need in six months: lines, listings, orders, requests or users?
• Can I get my data out (exports, an API or an AI connector) if I leave?
• Does it promise things no tool can, like the Buy Box, reviews or approvals?
• What are the trial terms: is a card required, and when is it charged?

Copy the list Print

On the data question, for Apex: CSV and Excel exports are on the plans marked in the table above, and every paid plan, trial included, can connect to AI assistants such as Claude and ChatGPT to ask questions about your own numbers. Apex for AI assistants explains what an assistant can and can't do with it.

What you can use before you pay anything

You don't have to buy software to start learning, checking products or finding suppliers. Here's what's open with no account, with a free Apex account, after Apex University, and what needs a plan.

1. No account
   • Guides and articles
   • Profit, ROI and break-even calculator: unlimited, no sign-in
   • FBA calculator: 3 free lookups, then sign in with a plan
   • Distributor Vault names: names and categories are public, and contacts open with a subscription
   • Calculators inside the guides: no product lookup, no sign-in and no counter
2. Free account
   • Apex University: nine lessons, no card
   • Review Booster: free to switch on until October 31, 2026, 20 requests a month
   • Apex Red (prep and shipments): when your prep center is approved on Apex
3. After Apex University
   • Apex for Amazon Sellers (Chrome extension): free to install, and its data opens once you finish Apex University
4. Paid plans

   Supplier price list scans, Distributor Vault contacts, Purchase orders, Profit and loss, The repricer, on Pro.

   • Beginner, $49.99 a month, plus tax where applicable. New sellers under $5,000 a month in Amazon sales.
   • Starter, $149 a month, plus tax where applicable. Sellers building their first supplier catalog and purchase orders.
   • Pro, $299 a month, plus tax where applicable. Teams running several suppliers and marketplaces at once.

If you're at the start, work through the roadmap first, and read how much it costs to start wholesale so software has a place in your budget. When your first price list arrives, analyzing a supplier price list is the next step.