Looking for a Helium 10 alternative for wholesale?
Find brands worth reselling on Amazon
Helium 10 is built for launching your own product. If you resell other brands, start here: 1M+ brands with price, rank, sellers and Amazon's own share, then the products, then the supplier's price list.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
- 1M+ brands in the database, filtered by category
- Sellers, FBA share and Amazon's own share for every brand
- Supplier price lists matched by UPC and turned into purchase orders
- brands to search by category
- 1M+
- brands to search by category
- Amazon products in the catalog
- 122M+
- Amazon products in the catalog
- free, card first, cancel any time
- 7 days
- free, card first, cancel any time
Sound familiar?
You find a brand you love. Then you see Amazon sells it too.
With Apex: Brands Amazon mostly sells itself are flagged in red before you open them.
Twenty tabs open, checking sellers one listing at a time.
With Apex: Sellers, FBA share and rank for the whole brand, on one row.
You picked a brand. Now you need to know what's worth buying.
With Apex: Scan the supplier's price list in the same app and order the winners.
How it works
- 01
Pick a category
Brands are ranked by how many listings Apex tracks for them, with price, rank, sellers and rating beside each one. Brands where Amazon dominates are flagged in red.
- 02
Check the products on Amazon
The Chrome extension puts profit at your cost, fees, the Buy Box and monthly sales under every product title. It is free to install, and its numbers open when you finish Apex University, which every account includes.
- 03
Scan the price list and order
Upload the supplier's price list. Apex matches every product to Amazon, works out profit and ROI after fees, and turns the winners into a purchase order.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
Everything in your trial
Brands
1M+ brands by category, with sellers, FBA share and Amazon's own share.
UPC Scanner and purchase orders
Match a supplier's price list to Amazon and turn the winners into an order.
Apex University
The step-by-step wholesale course that comes with every account.
Wholesale distributors to contact
Every subscription, trial included, opens 3 US wholesale distributors from the Distributor Vault when it starts and 3 more each month.
Apex for Amazon Sellers, the Chrome extension
Profit and sales on every Amazon page, yours when you finish Apex University.
7 days
free, card first, cancel any time
Straight talk: Apex doesn't do keyword research or PPC. It's built for buying brands you can resell, and it goes deep there.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
Honest comparison
Apex Applications vs Helium 10, compared honestly
Helium 10 is built for private label. Launching your own product and winning search: keyword research, listing optimization, PPC. Apex is built for the other Amazon business: third-party resellers moving other brands at wholesale, where the game is purchase orders, Buy Box dynamics against other sellers, break-even repricing and inventory turns. Most sellers do not need both. They need to know which business they are in. Know how Apex Gold moves prices before you compare: Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet.
A reseller's week, and who covers it
Filled = does the job · light cells = partly, with the caveat shown · dashed empty cell = not covered, or not verified
| Feature | Apex Applications | Helium 10 |
|---|---|---|
| Built for | Wholesale & third-party reselling | Private label & brand launch |
| Entry price | Beginner $49.99/mo, Starter $149/mo, Pro $299/mo (repricer on Pro) | $129/mo Platinum · $359/mo Diamond ($99/$279 annual)Their pricing page |
| Free trial | 7 days, every plan | Limited free plan |
| Keyword research & listing optimization | Not included | Cerebro and 30+ tools |
| PPC / AI advertising tools | Not included | Included |
| Wholesale brand & seller research | 122M+ product catalog, brand intel | Private-label product discovery |
| Repricer with break-even floors from live fees | On Pro (Apex Gold, beta) | Rule-based repricing, floors set manually |
| Purchase orders & restock math | Included | Not verified |
| Prep center & logistics coordination | Apex Red (beta, by invitation) | Not verified |
| Profit and loss from your store | Included | Profits dashboard |
| Chrome extension | Yes: Apex for Amazon Sellers (data opens after Apex University) | Included |
Monthly price, side by side
Keywords, listings, launch tooling
Wholesale research, POs and P&L. Repricer is on Pro.
Higher limits, AI ad tools
Prices from helium10.com/pricing
Which one fits you
Choose Helium 10 if…
- You are launching your own product and living in keywords, listings, and PPC. That is what its 30+ tools are for.
- You want its keyword research tools, Cerebro among them.
- TikTok Shop and ad automation matter to your brand playbook.
Choose Apex if…
- You resell other brands at wholesale. Your questions are which brand, what break-even, which supplier, and when to reorder, none of which are keyword problems.
- You compete for the Buy Box against other sellers on shared listings, and want repricing (Apex Pro, beta) with floors worked out from your fees rather than set by hand.
- You want the purchase order, the repricer (Pro, beta), and the P&L in one platform instead of a launch suite plus spreadsheets.
Competitor prices come from the vendor's own pricing page, linked beside each price. A price we have not rechecked within 90 days is replaced by that link. Other competitor details come from public pages and independent reviews (Helium 10 pricing, Helium 10 pricing breakdown, RevenueGeeks). Helium 10 changes its features and prices on its own schedule, so check its site for current terms. Apex details come from the Apex app itself. Helium 10 is a trademark of its owner; no affiliation.
Comparing repricers specifically? Apex vs Seller Snap · Research tools? Apex vs SmartScout
Find your next brand today.
Try it on your own store for 7 days. If it doesn't earn its place, cancel before day 8.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.