Apex GoldBeta

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Apex Gold: Amazon Repricer

Pricing with a floor.

A rule-based repricer that knows what each unit cost you. Floors come from your cost and Amazon's fees, you preview every change, and every decision is logged.

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7 days free, then $299 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.

Preview · example, not real data
ListingYour floorNew priceChange
Facial Serum 1oz$7.29$18.90+$0.35
Tea Tree Oil 2oz$9.14$21.40−$0.22
Wave Serum 5.3oz$11.02$26.15+$1.10
Hair Pack 8.4oz$8.61$19.75+$0.18

Built to protect the margin.

Your floor.
Worked out from your cost and Amazon's fees, or from a target ROI, margin or profit.
Preview first.
See what a strategy would change before any price moves.
Every decision logged.
Price Activity shows each change and the reason for it.

Break-even floors

Set the floor by the goal you run on.

Gold works out the true break-even for every listing from the referral fee, the fulfillment fee and your cost, then sets the floor from a minimum ROI, margin or dollar profit. In bulk. With no real fee data, it refuses to guess.

Minimum 10% ROI

Floor worked out per listing from your cost and Amazon's fees

Minimum 15% margin

Solved from the referral rate and fulfillment fee

Minimum $1.00 profit

A hard dollar floor under every unit sold

How prices move

You run it. It stays above your numbers.

Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet. The repricer is part of the Pro plan.

  • Bulk on and off, and bulk strategy assignment
  • Buy Box, featured offer and lowest offer per listing
  • Seller count, Amazon on the listing and rank on every row
  • MAP status by brand

At a glance

Apex Gold, in plain terms.

Matching the lowest price by hand, or with a repricer that does not know your costs, can sell stock below what it cost you.

Who it is for

Pro sellers with FBA listings that share the Buy Box with other sellers.

What you need

  • Your Amazon account connected
  • Product costs in your Apex database, so the floor is real
  • A target for each listing or group: a minimum ROI, margin or dollar profit

What you get

Price changes that stay between your floor and ceiling, with a log of each decision and the reason for it, and MAP status by brand.

How it works

  1. Set floors from your cost and Amazon's fees, or from a target ROI, margin or profit, in bulk
  2. Build a strategy for how to respond to competing offers and assign it to listings
  3. Preview what it would change before any price moves
  4. Turn listings on and run your strategies; every price decision is logged in Price Activity

Plans

  • The repricer is part of the Pro plan.
Compare plans

Good to know

  • In beta.
  • Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet.
  • Rule-based, not AI. Nobody can promise the Buy Box or a profit; the floor only stops it pricing below your own numbers.

With ChatGPT or Claude

“What has the repricer changed this month, and what was it worth?”

Assistants can read repricer results. They cannot change a price or a strategy.

AI integrations

Price with a floor under every listing.

Start my 7-day Pro trialSee plans

7 days free, then $299 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.

Guides for Apex Gold

How Apex Gold compares

Side-by-side with the tools sellers usually weigh it against, including where they are the better choice.

What Amazon wholesale software needs to do