PRICING
REFLEXES.
Apex Gold reprices every listing around the clock — anchored to true break-evens computed from your real Amazon fees, never a guess.
Every listing, repriced while you sleep
Turn the whole catalog on with one switch, or tune strategy per SKU. Gold watches the Buy Box, the featured offer, and every competing seller — and answers in minutes, not mornings.
Applied to 10 SKUs in one action · floors refuse to compute without real fee data
Floors built from your real fees
Most repricers ask you to type a minimum price and hope you did the math. Gold computes the true break-even for every listing — referral fee, fulfillment fee, your cost — then sets the floor from the goal you actually run your business on: a minimum ROI, a minimum margin, or a minimum dollar profit. In bulk.
Aggressive where you win, disciplined where you don't
Build strategies once, assign them in bulk, and let every listing play its own game — chase the Buy Box on your winners, hold margin on the long tail, and never cross a floor anywhere.
A repricer that knows your whole business
Standalone repricers see a price. Gold sees the purchase order the unit came in on, the P&L it lands in, and the restock decision it feeds — because it shares one platform with Apex Blue, Green, and Red. Included in every Apex plan, not sold as a separate subscription.