Looking for a Repricer.com alternative?
Amazon repricing tied to what you paid
Apex Gold is built for Amazon only. It takes the cost from your purchase orders, adds Amazon's fees, and never prices under break-even while it competes for the Buy Box.
7 days free, then $299 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
- Costs from your purchase orders, fees from Amazon, floors from both
- Buy Box, profit, ROI and Buy Box share beside every price
- The repricer is part of the Pro plan. In beta.

- under the cheapest rival, never below your floor
- 1¢
- under the cheapest rival, never below your floor
- the repricer is part of the Pro plan
- Pro
- the repricer is part of the Pro plan
- free, card first, cancel any time
- 7 days
- free, card first, cancel any time
Sound familiar?
A rival drops 3 cents and takes the Buy Box.
With Apex: Run your strategies and Apex prices a cent under them, never below your floor.
Your repricer raced someone to the bottom and sold at a loss.
With Apex: Every floor is break-even, from your real cost and Amazon's fees.
You hold the Buy Box and you're still leaving money on the table.
With Apex: While you own it, Apex can raise toward the next rival.
How it works
- 01
Your costs set the floor
Costs come from your purchase orders or what you type in. Apex adds Amazon's referral and fulfillment fees and sets each floor at break-even, or at the ROI you choose.

- 02
Pick how each listing competes
Hold the Buy Box, raise while you own it, or go a cent under the cheapest rival, never below the floor. Or build a strategy of your own.
- 03
Run your strategies
Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet. Every decision is logged with the reason, so you can see why a price moved.
7 days free, then $299 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
Everything in your trial
Apex Gold repricer
Break-even floors on every listing, and strategies you pick. Part of Pro, in beta.
Purchase orders and P&L
The costs your floors are built on come from the orders you place.
Apex University
The step-by-step wholesale course that comes with every account.
Wholesale distributors to contact
Every subscription, trial included, opens 3 US wholesale distributors from the Distributor Vault when it starts and 3 more each month.
Apex for Amazon Sellers, the Chrome extension
Profit and sales on every Amazon page, yours when you finish Apex University.
7 days
free, card first, cancel any time
Straight talk: The repricer is in beta. Prices move when you run your strategies. Moving the moment a rival does is built, but not switched on yet.
7 days free, then $299 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
Honest comparison
Apex Applications vs Repricer.com, compared honestly
Repricer.com supports a multichannel focus with tiered automation, and if you sell beyond Amazon that breadth is the argument. Check which tier you actually need for net-margin features, reporting, channels and integrations. The pricing cards and the tier detail do not always describe the limits in the same words, so confirm the tier before you buy. Apex is Amazon-deep rather than channel-wide. Know how Apex Gold moves prices before you compare: Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet.
Read more about Apex Gold, or see what a plan includes, and how the Buy Box is won.
A reseller's week, and who covers it
Filled = does the job · light cells = partly, with the caveat shown · dashed empty cell = not covered, or not verified
| Feature | Apex Applications | Repricer.com |
|---|---|---|
| What it is | Amazon wholesale suite; repricer on Pro (beta) | Multichannel repricing |
| Entry price | Pro $299/mo, repricer on every listing (beta) | $99/mo, rising to $299 / $499Their pricing page |
| Free trial | 7 days, card required | 14 days, no card |
| Channels beyond Amazon | Not included | Included |
| Break-even floors from your own fee data | On Pro (Apex Gold, beta) | Net-margin features vary by tier |
| Purchase orders and restock planning | Included | Not verified |
| Catalog scanning against the marketplace | Included | Not verified |
| Profit and loss from your own store | Included | Reporting varies by tier |
| SKU and channel limits | Starter 4,000 listings, up to $10K/mo in revenue; Pro 50,000 and no sales ceiling | Vary by tier; add-ons apply |
Monthly price, side by side
Check channel and SKU limits on this tier
Repricer on every listing (beta). Apex Red by invitation.
Multichannel repricing
Multichannel repricing
Prices from repricer.com/pricing
Which one fits you
Choose Repricer.com if…
- You sell on channels beyond Amazon and want one repricer across all of them.
- You need specific integrations on their list that Apex does not have.
- Repricing is the product you are buying, and the rest of your stack is settled.
Choose Apex if…
- Amazon wholesale is the business, and depth on that one channel beats breadth across several.
- You want the repricer, the purchase orders and the profit report to be one system.
- You would rather not work out which tier contains the margin features you assumed were included.
More comparisons on the comparison index.
Competitor prices come from the vendor's own pricing page, linked beside each price. A price we have not rechecked within 90 days is replaced by that link. Other competitor details come from public pages and independent reviews (Repricer.com pricing). Repricer.com changes its features and prices on its own schedule, so check its site for current terms. Apex details come from the Apex app itself. Repricer.com is a trademark of its owner; no affiliation.
Price above break-even, every time.
Try it on your own store for 7 days. If it doesn't earn its place, cancel before day 8.
7 days free, then $299 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.