Looking for an Informed Repricer alternative?
Price every listing from its real break-even
Apex Gold reads your landed cost and Amazon's fees for each listing, sets the floor, and prices against the Buy Box above it, with profit and ROI on screen the whole time.
7 days free, then $299 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
- Each floor from the listing's own landed cost and Amazon fees
- Buy Box, profit, ROI and Buy Box share beside every price
- The repricer is part of the Pro plan. In beta.
- under the cheapest rival, never below your floor
- 1¢
- under the cheapest rival, never below your floor
- the repricer is part of the Pro plan
- Pro
- the repricer is part of the Pro plan
- free, card first, cancel any time
- 7 days
- free, card first, cancel any time
Sound familiar?
A rival drops 3 cents and takes the Buy Box.
With Apex: Run your strategies and Apex prices a cent under them, never below your floor.
Your repricer raced someone to the bottom and sold at a loss.
With Apex: Every floor is break-even, from your real cost and Amazon's fees.
You hold the Buy Box and you're still leaving money on the table.
With Apex: While you own it, Apex can raise toward the next rival.
How it works
- 01
Your costs set the floor
Costs come from your purchase orders or what you type in. Apex adds Amazon's referral and fulfillment fees and sets each floor at break-even, or at the ROI you choose.
- 02
Pick how each listing competes
Hold the Buy Box, raise while you own it, or go a cent under the cheapest rival, never below the floor. Or build a strategy of your own.
- 03
Run your strategies
Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet. Every decision is logged with the reason, so you can see why a price moved.
7 days free, then $299 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
Everything in your trial
Apex Gold repricer
Break-even floors on every listing, and strategies you pick. Part of Pro, in beta.
Purchase orders and P&L
The costs your floors are built on come from the orders you place.
Apex University
The step-by-step wholesale course that comes with every account.
Wholesale distributors to contact
Every subscription, trial included, opens 3 US wholesale distributors from the Distributor Vault when it starts and 3 more each month.
Apex for Amazon Sellers, the Chrome extension
Profit and sales on every Amazon page, yours when you finish Apex University.
7 days
free, card first, cancel any time
Straight talk: The repricer is in beta. Prices move when you run your strategies. Moving the moment a rival does is built, but not switched on yet.
7 days free, then $299 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
Honest comparison
Apex Applications vs Informed Repricer, compared honestly
Informed emphasizes automated repricing on a flat monthly offer, and its pricing page lists no user or listing limits, a genuinely simple proposition if repricing is what you are buying. Validate the supported marketplaces and features against your own operation. Apex Gold prices from break-even floors computed inside the suite that holds your costs. Know how Apex Gold moves prices before you compare: Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet.
Read more about Apex Gold, or see what a plan includes, and how the Buy Box is won.
A reseller's week, and who covers it
Filled = does the job · light cells = partly, with the caveat shown · dashed empty cell = not covered, or not verified
| Feature | Apex Applications | Informed Repricer |
|---|---|---|
| What it is | Sourcing, purchasing and profit; repricer on Pro (beta) | Automated repricing, flat rate |
| Entry price | Pro $299/mo, repricer on every listing (beta) | $199/mo Professional; $99/mo Launch under $5K monthly revenue; Enterprise from $499Their pricing page |
| Free trial | 7 days, card required | 14 days, no card |
| Published listing limits | Monitored listings by plan: Beginner 500, Starter 4,000, Pro 50,000 | None listed on their pricing page |
| Break-even floors from your own fee data | On Pro (Apex Gold, beta) | Not verified |
| Floors set by ROI, margin or profit goal in bulk | On Pro (Apex Gold, beta) | Not verified |
| Marketplaces | Amazon | Amazon in 20+ countries, and Walmart |
| Purchase orders and restock planning | Included | Not verified |
| Catalog scanning against the marketplace | Included | Not verified |
| Profit and loss from your own store | Included | Not verified |
Monthly price, side by side
Under $5K monthly revenue; one sub-user, no add-ons
Flat monthly, no published listing limits
Repricer on every listing (beta). Apex Red by invitation.
Prices from informedrepricer.com/pricing
Which one fits you
Choose Informed Repricer if…
- You want one flat price with no tier arithmetic and no listing ceiling to watch.
- You need marketplaces or repricing features Apex Gold does not cover. Check theirs against your list.
- You want a no-card trial before committing anything.
Choose Apex if…
- Repricing is only one of the jobs you need done, and Pro covers the others too.
- You want floors anchored to landed cost and real fees rather than bounds you set yourself.
- Your pricing, buying and profit reporting should share one set of numbers.
More comparisons on the comparison index.
Competitor prices come from the vendor's own pricing page, linked beside each price. A price we have not rechecked within 90 days is replaced by that link. Other competitor details come from public pages and independent reviews (Informed Repricer pricing). Informed Repricer changes its features and prices on its own schedule, so check its site for current terms. Apex details come from the Apex app itself. Informed Repricer is a trademark of its owner; no affiliation.
Price above break-even, every time.
Try it on your own store for 7 days. If it doesn't earn its place, cancel before day 8.
7 days free, then $299 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.