Honest comparison
Apex Applications vs Informed Repricer
Informed emphasizes automated repricing on a flat monthly offer, and its pricing page lists no user or listing limits, a genuinely simple proposition if repricing is what you are buying. Validate the supported marketplaces and features against your own operation. Apex Gold prices from break-even floors computed inside the suite that holds your costs. Know how Apex Gold moves prices before you compare: Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet.
Read more about Apex Gold, or see what a plan includes, and how the Buy Box is won.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
A reseller's week, and who covers it
Filled = does the job · light cells = partly, with the caveat shown · dashed empty cell = not covered, or not verified
| Feature | Apex Applications | Informed Repricer |
|---|---|---|
| What it is | Sourcing, purchasing and profit; repricer on Pro (beta) | Automated repricing, flat rate |
| Entry price | Pro $299/mo, repricer on every listing (beta) | $199/mo Professional; $99/mo Launch under $5K monthly revenue; Enterprise from $499Their pricing page |
| Free trial | 7 days, card required | 14 days, no card |
| Published listing limits | Monitored listings by plan: Beginner 500, Starter 2,000, Pro 50,000 | None listed on their pricing page |
| Break-even floors from your own fee data | On Pro (Apex Gold, beta) | Not verified |
| Floors set by ROI, margin or profit goal in bulk | On Pro (Apex Gold, beta) | Not verified |
| Marketplaces | Amazon | Amazon in 20+ countries, and Walmart |
| Purchase orders and restock planning | Included | Not verified |
| Catalog scanning against the marketplace | Included | Not verified |
| Profit and loss from your own store | Included | Not verified |
Monthly price, side by side
Under $5K monthly revenue; one sub-user, no add-ons
Flat monthly, no published listing limits
Repricer on every listing (beta). Apex Red by invitation.
Prices from informedrepricer.com/pricing
The repricer is one tab of this window. The other tabs sit beside it.
Which one fits you
Choose Informed Repricer if…
- You want one flat price with no tier arithmetic and no listing ceiling to watch.
- You need marketplaces or repricing features Apex Gold does not cover. Check theirs against your list.
- You want a no-card trial before committing anything.
Choose Apex if…
- Repricing is only one of the jobs you need done, and Pro covers the others too.
- You want floors anchored to landed cost and real fees rather than bounds you set yourself.
- Your pricing, buying and profit reporting should share one set of numbers.
Start a 7-day trial
Their Professional plan is $199. Apex Pro is $299, and the repricer is one of its tabs.
Start my 7-day trial7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
Beginner $49.99/mo, Starter $149/mo, Pro $299/mo (repricer on Pro, beta).
More comparisons on the comparison index.
Competitor prices come from the vendor's own pricing page, linked beside each price. A price we have not rechecked within 90 days is replaced by that link. Other competitor details come from public pages and independent reviews (Informed Repricer pricing). Informed Repricer changes its features and prices on its own schedule, so check its site for current terms. Apex details come from the Apex app itself. Informed Repricer is a trademark of its owner; no affiliation.