Honest comparison
Apex Applications vs sellerboard
sellerboard provides detailed profit analytics and has been expanding into purchasing and repricing. Its September 2026 repricer announcement means any comparison claiming it has no repricing is simply out of date, including ones you may still find elsewhere. The real difference is direction of travel: sellerboard reports on the business and is adding operations; Apex operates the business and reports from the same data. Know how Apex Gold moves prices before you compare: Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet.
Read more about Apex Blue, or see what a plan includes.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
A reseller's week, and who covers it
Filled = does the job · light cells = partly, with the caveat shown · dashed empty cell = not covered, or not verified
| Feature | Apex Applications | sellerboard |
|---|---|---|
| What it is | Wholesale suite incl. profit reporting | Profit analytics, expanding into operations |
| Entry price | Beginner $49.99/mo, Starter $149/mo, Pro $299/mo (repricer on Pro) | Standard $19/mo billed monthly, or $179/year (shown as $15/mo)Their pricing page |
| Billing interval | Monthly or annual | Monthly or annual |
| Free trial | 7 days, card required | One month, no card |
| Profit and loss reporting | Included | Included |
| Repricing | On Pro (Apex Gold, beta) | Announced September 2026; compare it directly |
| Purchase orders and restock planning | Included | Purchasing features; compare scope |
| Catalog scanning against the marketplace | Included | Not verified |
| Prep and warehouse network | Apex Red (beta, by invitation) | Not verified |
The P&L reads from the purchase orders and prices in the tabs beside it.
Which one fits you
Choose sellerboard if…
- Profit analytics is what you are buying, and that is sellerboard's core product.
- The cost matters more than the breadth. On an annual plan it is a fraction of a suite subscription.
- You want a full month to try it without entering a card.
Choose Apex if…
- You want the system that reports your profit to also be the system that bought and priced the stock.
- You need catalog scanning and a prep network alongside the reporting.
- You would rather one subscription than an analytics tool plus the tools that feed it.
Start a 7-day trial
sellerboard tells you what happened. Apex is where it happens, and the report comes from the same data.
Start my 7-day trial7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
Beginner $49.99/mo, Starter $149/mo, Pro $299/mo (repricer on Pro, beta).
More comparisons on the comparison index.
Competitor prices come from the vendor's own pricing page, linked beside each price. A price we have not rechecked within 90 days is replaced by that link. Other competitor details come from public pages and independent reviews (sellerboard pricing). sellerboard changes its features and prices on its own schedule, so check its site for current terms. Apex details come from the Apex app itself. sellerboard is a trademark of its owner; no affiliation.