Honest comparison
Apex Applications vs sellerboard
sellerboard provides detailed profit analytics and has been expanding into purchasing and repricing — its September 2026 repricer announcement means any comparison claiming it has no repricing is simply out of date, including ones you may still find elsewhere. The real difference is direction of travel: sellerboard reports on the business and is adding operations; Apex operates the business and reports from the same data.
Read more about Apex Blue, or see what a plan includes.
A reseller's week, and who covers it
Filled = does the job · labeled light cells = partially, with the caveat shown · dash = you buy another tool
| Apex Applications | sellerboard | |
|---|---|---|
| What it is | Wholesale suite incl. profit reporting | Profit analytics, expanding into operations |
| Entry price | $149.99/mo — whole suite | Standard $179/year, presented as about $15/month |
| Billing interval | Monthly or annual | The $15 figure is an annual equivalent, not a verified monthly price |
| Free trial | 7 days, card required | One month, no card |
| Profit and loss reporting | ||
| Repricing | Included (Apex Gold) | Announced September 2026 — compare it directly |
| Purchase orders and restock planning | Purchasing features — compare scope | |
| Catalog scanning against the marketplace | Not verified | |
| Prep and warehouse network | Not verified |
The P&L reads from the purchase orders and prices in the tabs beside it.
Choose sellerboard if…
- Profit analytics is what you are buying, and theirs is deep, mature and well regarded.
- The cost matters more than the breadth — on an annual plan it is a fraction of a suite subscription.
- You want a full month to try it without entering a card.
Choose Apex if…
- You want the system that reports your profit to also be the system that bought and priced the stock.
- You need catalog scanning and a prep network alongside the reporting.
- You would rather one subscription than an analytics tool plus the tools that feed it.
Try the whole suite free
sellerboard tells you what happened. Apex is where it happens, and the report comes from the same data.
Start the 7-day free trialStarter $149.99/mo · Pro $299/mo · repricer included in both
More comparisons on the comparison index.
sellerboard details verified September 2026 against public pricing pages and independent reviews (sellerboard). Their features and prices change on their schedule, not ours — check their site for current terms. sellerboard is a trademark of its owner; no affiliation.