Looking for a sellerboard alternative?
Your Amazon profit and loss, month by month
Sales, Amazon fees, refunds, cost of goods and net profit for every month, side by side, from your own Amazon orders. Then follow every dollar from the sale to your pocket.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
- Every month in one statement: sales, fees, refunds, cost of goods, net profit, margin and ROI
- Read-only connection to Seller Central, nothing in your store changes
- Export any range to CSV for your accountant
- Amazon orders synced into Apex
- 1.8M+
- Amazon orders synced into Apex
- connection to Seller Central
- Read-only
- connection to Seller Central
- free, card first, cancel any time
- 7 days
- free, card first, cancel any time
Sound familiar?
It's the 5th and you still don't know what last month made.
With Apex: Last month's net profit is already there, after every fee and refund.
Amazon's payout says one thing. Your bank says another.
With Apex: Money Flow shows where every dollar of sales went.
Your accountant wants numbers and you're stitching reports again.
With Apex: Pick any range and export it in one click.
How it works
- 01
Connect Seller Central
Read-only, through Amazon's own sign-in. Apex pulls your orders, fees and refunds, and keeps them current.
- 02
See every month side by side
Pick a range by day, week or month. Open any line to see what it is made of: referral and FBA fees, refunds, and each expense you add.
- 03
Follow the money
Money Flow shows where your sales went: cost of goods, each Amazon fee, refunds, expenses and what you kept. Click any part to see the brands and products behind it.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
Everything in your trial
Profit and loss, plus Money Flow
Every month side by side, and every dollar traced to a fee, a cost or your pocket.
Purchase orders and the UPC Scanner
The cost of goods in your P&L comes from the orders you build here.
Apex University
The step-by-step wholesale course that comes with every account.
Wholesale distributors to contact
Every subscription, trial included, opens 3 US wholesale distributors from the Distributor Vault when it starts and 3 more each month.
Apex for Amazon Sellers, the Chrome extension
Profit and sales on every Amazon page, yours when you finish Apex University.
7 days
free, card first, cancel any time
Straight talk: Apex costs more than a tool that only reports profit. That's because it also runs the buying your profit comes from.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
Honest comparison
Apex Applications vs sellerboard, compared honestly
sellerboard provides detailed profit analytics and has been expanding into purchasing and repricing. Its September 2026 repricer announcement means any comparison claiming it has no repricing is simply out of date, including ones you may still find elsewhere. The real difference is direction of travel: sellerboard reports on the business and is adding operations; Apex operates the business and reports from the same data. Know how Apex Gold moves prices before you compare: Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet.
Read more about Apex Blue, or see what a plan includes.
A reseller's week, and who covers it
Filled = does the job · light cells = partly, with the caveat shown · dashed empty cell = not covered, or not verified
| Feature | Apex Applications | sellerboard |
|---|---|---|
| What it is | Wholesale suite incl. profit reporting | Profit analytics, expanding into operations |
| Entry price | Beginner $49.99/mo, Starter $149/mo, Pro $299/mo (repricer on Pro) | Standard $19/mo billed monthly, or $179/year (shown as $15/mo)Their pricing page |
| Billing interval | Monthly or annual | Monthly or annual |
| Free trial | 7 days, card required | One month, no card |
| Profit and loss reporting | Included | Included |
| Repricing | On Pro (Apex Gold, beta) | Announced September 2026; compare it directly |
| Purchase orders and restock planning | Included | Purchasing features; compare scope |
| Catalog scanning against the marketplace | Included | Not verified |
| Prep and warehouse network | Apex Red (beta, by invitation) | Not verified |
Which one fits you
Choose sellerboard if…
- Profit analytics is what you are buying, and that is sellerboard's core product.
- The cost matters more than the breadth. On an annual plan it is a fraction of a suite subscription.
- You want a full month to try it without entering a card.
Choose Apex if…
- You want the system that reports your profit to also be the system that bought and priced the stock.
- You need catalog scanning and a prep network alongside the reporting.
- You would rather one subscription than an analytics tool plus the tools that feed it.
More comparisons on the comparison index.
Competitor prices come from the vendor's own pricing page, linked beside each price. A price we have not rechecked within 90 days is replaced by that link. Other competitor details come from public pages and independent reviews (sellerboard pricing). sellerboard changes its features and prices on its own schedule, so check its site for current terms. Apex details come from the Apex app itself. sellerboard is a trademark of its owner; no affiliation.
See what last month really made.
Try it on your own store for 7 days. If it doesn't earn its place, cancel before day 8.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.