Looking for a Seller Assistant alternative?
Check a supplier's price list against Amazon
Switch Apex on for a supplier's website and every barcode shows its Amazon match, the most you can pay and monthly sales. Or upload the whole list: Apex scores every line and the winners become a purchase order.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
- Barcodes on supplier sites matched to Amazon as you browse
- Whole price lists matched by UPC, with profit and ROI after fees
- Free to install; its numbers open when you finish Apex University, which every account includes
- Amazon products behind the numbers
- 122M+
- Amazon products behind the numbers
- to install from the Chrome Web Store
- Free
- to install from the Chrome Web Store
- free, card first, cancel any time
- 7 days
- free, card first, cancel any time
Sound familiar?
A calculator in one tab, Amazon in another, fees from memory.
With Apex: Profit, fees and break-even sit right under the product title.
Every search result looks like a winner until you do the math.
With Apex: Each result shows profit and ROI, or the most you can pay.
A supplier's site full of barcodes, and no idea which ones sell.
With Apex: Switch Apex on for that site and every barcode shows its Amazon match.
How it works
- 01
Open the product on Amazon
Profit at your cost, Amazon fees, the Buy Box, break-even and monthly sales, right under the title.
- 02
Upload the whole price list
Apex matches every line to Amazon by UPC, works out profit and ROI after fees, and shows what clears your target.
- 03
Turn the winners into a purchase order
The lines that clear go into a purchase order with cost, projected profit and ROI, next to the restock plan and your profit and loss.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
Everything in your trial
Apex for Amazon Sellers
Profit, fees and sales on every Amazon page. Yours when you finish Apex University.
UPC Scanner
Upload a whole supplier price list and see what makes money.
Apex University
The step-by-step wholesale course that comes with every account.
Wholesale distributors to contact
Every subscription, trial included, opens 3 US wholesale distributors from the Distributor Vault when it starts and 3 more each month.
7 days
free, card first, cancel any time
Straight talk: There's no phone scanning app. But the extension works on Amazon, on search and on supplier sites, and the scanner takes whole price lists.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
Honest comparison
Apex Applications vs Seller Assistant, compared honestly
Seller Assistant already spans sourcing, price-list analysis, purchasing and repricing, which means calling Apex an all-in-one proves nothing here. The useful comparison is narrower: which specific tasks each one does for the way you buy, what the plans allow, and what you would still do by hand. Its allowances for repricing and trials vary by plan and billing interval, so compare the tier you would actually be on. Know how Apex Gold moves prices before you compare: Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet.
Read more about Apex Green, or see what a plan includes.
A reseller's week, and who covers it
Filled = does the job · light cells = partly, with the caveat shown · dashed empty cell = not covered, or not verified
| Feature | Apex Applications | Seller Assistant |
|---|---|---|
| What it is | Amazon wholesale suite | Sourcing, price lists, purchasing, repricing |
| Entry price | Beginner $49.99/mo, Starter $149/mo, Pro $299/mo (repricer on Pro) | Pro $29.99, Business $79.99, Business Plus $189.99Their pricing page |
| Free trial | 7 days, card required | Varies by plan and billing interval |
| Price-list analysis | Included | Included |
| Browser extension | Yes: Apex for Amazon Sellers (data opens after Apex University) | Included |
| Repricing | Beta: every listing on Pro, 1 listing on Beginner | Allowance varies by plan |
| Break-even floors from your own fee data | On Pro (Apex Gold, beta) | Not verified |
| Purchase orders and restock planning | Included | Purchasing features; compare scope |
| Profit and loss from your own store | Included | Not verified |
| Prep and warehouse network | Apex Red (beta, by invitation) | Not verified |
Monthly price, side by side
Compare the repricing allowance on this plan
Mid tier
Sourcing, purchasing and profit, no repricer. Up to $10K/mo in revenue, 4,000 listings. Beginner is $49.99/mo.
Top self-serve tier
Prices from sellerassistant.app/pricing
Which one fits you
Choose Seller Assistant if…
- Their extension is central to how you work, and you want research in the page you are already on.
- Their lower tiers cover your volume and the repricing allowance is enough for your catalog.
- You have tested both and their sourcing data fits your suppliers better.
Choose Apex if…
- You want repricing on every listing (Apex Pro, beta) without counting a per-tier allowance.
- You want price floors computed from your own landed costs, prep and shipping rather than entered manually.
- You want the prep and warehouse side of the operation in the same system as the buying.
More comparisons on the comparison index.
Competitor prices come from the vendor's own pricing page, linked beside each price. A price we have not rechecked within 90 days is replaced by that link. Other competitor details come from public pages and independent reviews (Seller Assistant pricing). Seller Assistant changes its features and prices on its own schedule, so check its site for current terms. Apex details come from the Apex app itself. Seller Assistant is a trademark of its owner; no affiliation.
Put your numbers on every Amazon page.
Try it on your own store for 7 days. If it doesn't earn its place, cancel before day 8.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.