Honest comparison
Apex Applications vs Seller Assistant
Seller Assistant already spans sourcing, price-list analysis, purchasing and repricing, which means calling Apex an all-in-one proves nothing here. The useful comparison is narrower: which specific tasks each one does for the way you buy, what the plans allow, and what you would still do by hand. Its allowances for repricing and trials vary by plan and billing interval, so compare the tier you would actually be on. Know how Apex Gold moves prices before you compare: Prices change when you run your strategies from Apex. Repricing automatically the moment a competitor changes price is built but not switched on yet.
Read more about Apex Green, or see what a plan includes.
7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
A reseller's week, and who covers it
Filled = does the job · light cells = partly, with the caveat shown · dashed empty cell = not covered, or not verified
| Feature | Apex Applications | Seller Assistant |
|---|---|---|
| What it is | Amazon wholesale suite | Sourcing, price lists, purchasing, repricing |
| Entry price | Beginner $49.99/mo, Starter $149/mo, Pro $299/mo (repricer on Pro) | Pro $29.99, Business $79.99, Business Plus $189.99Their pricing page |
| Free trial | 7 days, card required | Varies by plan and billing interval |
| Price-list analysis | Included | Included |
| Browser extension | Yes: Apex for Amazon Sellers (data opens after Apex University) | Included |
| Repricing | Beta: every listing on Pro, 1 listing on Beginner | Allowance varies by plan |
| Break-even floors from your own fee data | On Pro (Apex Gold, beta) | Not verified |
| Purchase orders and restock planning | Included | Purchasing features; compare scope |
| Profit and loss from your own store | Included | Not verified |
| Prep and warehouse network | Apex Red (beta, by invitation) | Not verified |
Monthly price, side by side
Compare the repricing allowance on this plan
Mid tier
Sourcing, purchasing and profit, no repricer. Up to $10K/mo in revenue, 2,000 listings. Beginner is $49.99/mo.
Top self-serve tier
Prices from sellerassistant.app/pricing
Sourcing, buying, pricing and books as tabs of one system.
Which one fits you
Choose Seller Assistant if…
- Their extension is central to how you work, and you want research in the page you are already on.
- Their lower tiers cover your volume and the repricing allowance is enough for your catalog.
- You have tested both and their sourcing data fits your suppliers better.
Choose Apex if…
- You want repricing on every listing (Apex Pro, beta) without counting a per-tier allowance.
- You want price floors computed from your own landed costs, prep and shipping rather than entered manually.
- You want the prep and warehouse side of the operation in the same system as the buying.
Start a 7-day trial
Two products that both say all-in-one. Run one catalog through each and the difference stops being a slogan.
Start my 7-day trial7 days free, then $149 a month, plus tax where applicable. Card required, nothing charged until day 8. Cancel any time before then.
Beginner $49.99/mo, Starter $149/mo, Pro $299/mo (repricer on Pro, beta).
More comparisons on the comparison index.
Competitor prices come from the vendor's own pricing page, linked beside each price. A price we have not rechecked within 90 days is replaced by that link. Other competitor details come from public pages and independent reviews (Seller Assistant pricing). Seller Assistant changes its features and prices on its own schedule, so check its site for current terms. Apex details come from the Apex app itself. Seller Assistant is a trademark of its owner; no affiliation.