# Apex Applications > Apex Applications is an all-in-one Amazon wholesale software suite. It connects > product sourcing, supplier/vendor management, purchase orders, financial (P&L) > analytics, and automated review generation into one platform, so Amazon > wholesale sellers can go from their first sale to scaling a multi-brand > operation without stitching together separate spreadsheets and tools. Apex Applications is organized into four connected modules: Apex Black, Apex Blue, Apex Green, and Apex Red, plus a free lifetime Review Booster tool and a 7-day free trial on every paid plan. ## Product - [Home](https://apexapplications.io/): Overview of the full Apex Applications suite and what it replaces. - [Pricing](https://apexapplications.io/pricing): Starter Plan and Pro Plan, both with a 7-day free trial before billing starts. - [Apex Black](https://apexapplications.io/features/black): The command center, including dashboard, review automation, and the Apex University education center. - [Apex Blue](https://apexapplications.io/features/blue): Financial analytics, vendor/supplier management, market intelligence databases, purchase orders, and operating expense (Opex) tracking. - [Apex Green](https://apexapplications.io/features/green): High-speed product sourcing, including master catalog merging, UPC scanning, and brand/product discovery. - [Apex Red](https://apexapplications.io/features/red): Logistics, including shipments, warehouses, inventory, and prep center coordination and billing. - [Apex Gold](https://apexapplications.io/features/gold): Automated Amazon repricer with true break-even floors computed from real FBA fees; floors set by ROI, margin, or dollar-profit goals in bulk; custom strategies, dry-run previews, and a full activity log. Included in every Apex plan. - [Comparisons hub](https://apexapplications.io/compare): Index of honest comparisons against Helium 10, Jungle Scout, SmartScout, and Seller Snap, each naming where the rival wins. - [Apex vs SmartScout](https://apexapplications.io/compare/smartscout): Honest comparison — SmartScout is research and analytics; Apex covers research plus execution (purchase orders, repricing, P&L, logistics). - [Apex vs Seller Snap](https://apexapplications.io/compare/sellersnap): Honest comparison — Seller Snap is a dedicated AI repricer; Apex includes repricing with break-even floors inside a full wholesale operating suite. - [Apex vs Helium 10](https://apexapplications.io/compare/helium10): Honest comparison — Helium 10 is the giant of private label (keywords, listings, PPC); Apex is built for third-party wholesale resellers (purchase orders, break-even repricing, Buy Box competition, cashflow). - [Apex vs Jungle Scout](https://apexapplications.io/compare/junglescout): Honest comparison — Jungle Scout researches products to create; Apex operates products that already exist, bought at wholesale. - [Review Booster](https://apexapplications.io/review-booster): Free-for-life automated tool for generating Amazon order reviews and seller feedback. - [How Amazon Wholesale Works](https://apexapplications.io/how-it-works): A roadmap for starting and scaling an Amazon FBA wholesale business. - [Ungating Guide](https://apexapplications.io/ungating-guide): Step-by-step guide to getting category/brand ungated on Amazon, including the Grocery category. - [Rewards & Benefits](https://apexapplications.io/rewards-benefits): Member perks, including the Prep Center Network and Distributor Vault. - [Amazon FBA Starter Bundle](https://apexapplications.io/fba-starter-bundle): A low-cost entry offer bundling an extended software trial, free suppliers, Review Booster, the Keepa Playbook, and core training modules. - [Apex Elite](https://apexapplications.io/apex-elite): A $297 one-time offer bundling 3 starting suppliers, 90 days of the full Apex Suite, Prep Center Network access, free lifetime Review Booster, and the complete playbook library. - [GroceryCommerce](https://apexapplications.io/GroceryCommerce): Enterprise tier for B2B Amazon and ecommerce grocery sellers doing $1M+ in monthly sales — restock and purchase order creation, cashflow and inventory turnover, expiration-date tracking on grocery listings, and automatic repricing. Demo only, no self-serve. - [Apex Premium Membership](https://apexapplications.io/premium-membership): A $5,999 one-time membership bundling 2 years of the full Apex Suite, every supplier in the Distributor Vault, full Prep Center Network access, and lifetime member discounts. ## Blog Long-form, practical guides on Amazon wholesale sourcing, ungating, purchase orders, margins, compliance, and software choices. - [Blog Index](https://apexapplications.io/blog) - [How to Start Amazon Wholesale in 2026](https://apexapplications.io/blog/start-amazon-wholesale) - [How to Get Ungated on Amazon Faster](https://apexapplications.io/blog/amazon-ungating-guide) - [Reading Keepa Charts for Wholesale](https://apexapplications.io/blog/reading-keepa-charts) - [Amazon FBA Purchase Orders: The Complete Workflow Guide](https://apexapplications.io/blog/purchase-order-workflow) - [Automating Amazon Review Requests the Right Way](https://apexapplications.io/blog/automate-review-requests) - [Choosing a Prep Center for Amazon FBA Wholesale](https://apexapplications.io/blog/choosing-a-prep-center) - [Amazon Wholesale Profit Margins in 2026](https://apexapplications.io/blog/wholesale-profit-margins) - [How Much Does It Cost to Start Amazon Wholesale](https://apexapplications.io/blog/cost-to-start-wholesale) - [Amazon Wholesale vs Private Label vs Retail Arbitrage](https://apexapplications.io/blog/wholesale-vs-private-label) - [The Real Cost of Stacking Amazon Seller Software](https://apexapplications.io/blog/cost-of-seller-software): Sourced pricing comparison against Helium 10, Jungle Scout, Keepa, Seller Assistant App, and InventoryLab, and why Apex bundles the operational tools none of them cover. - [Why We Built Apex Applications](https://apexapplications.io/blog/why-apex-applications): Company mission and honest positioning versus point-solution Amazon seller tools. - [Amazon FBA Fees Explained: The Complete 2026 Breakdown](https://apexapplications.io/blog/amazon-fba-fees-explained) - [How to Find Amazon Wholesale Suppliers: 10 Real Methods](https://apexapplications.io/blog/find-wholesale-suppliers) - [Amazon Account Suspension: Causes and Prevention for Wholesale Sellers](https://apexapplications.io/blog/amazon-account-suspension) - [How to Negotiate With Wholesale Distributors](https://apexapplications.io/blog/negotiate-with-distributors) - [Best Product Categories for Amazon Wholesale in 2026](https://apexapplications.io/blog/best-wholesale-categories) - [Online Arbitrage vs Retail Arbitrage](https://apexapplications.io/blog/online-arbitrage-vs-retail-arbitrage) - [Why Amazon Wholesale Is the Method for True Long Term Business Growth](https://apexapplications.io/blog/why-wholesale-wins-long-term) - [The Real Challenges of Amazon Wholesale (and How to Solve Each One)](https://apexapplications.io/blog/challenges-of-amazon-wholesale) - [Everything You Get When You Start Your Apex Trial](https://apexapplications.io/blog/everything-apex-gives-you): Full inventory of the software, automation, prep network, suppliers, education, and support included with an Apex account. - [Amazon Section 3 Violations Explained](https://apexapplications.io/blog/amazon-section-3-violations) - [Amazon Account Suspended? The Exact Steps to Take Today](https://apexapplications.io/blog/amazon-suspended-what-to-do) - [How to Prevent Amazon Seller Account Suspension: The Complete Checklist](https://apexapplications.io/blog/prevent-amazon-suspension) - [Why Amazon Wholesale Sellers Who Aren't Alone Scale Faster](https://apexapplications.io/blog/amazon-seller-community) - [Amazon Wholesale Automation: Every Process You Should Stop Doing by Hand](https://apexapplications.io/blog/amazon-wholesale-automation) - [What Separates Seven Figure Amazon Wholesale Sellers From Everyone Else](https://apexapplications.io/blog/seven-figure-wholesale-sellers) ## Company - [Contact](https://apexapplications.io/contact-us) - [Terms of Service](https://apexapplications.io/terms) - [Privacy Policy](https://apexapplications.io/privacy)